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理性诉求广告文案分析(广告创意文案的价值主张)

理性诉求广告文案分析(广告创意文案的价值主张)



理性诉求广告文案分析【一】

1 . I hope you are very well(复合句) I&#;m fine, but tired(简单句) Right now it is the summer vacation and I&#;m helping my Dad on the farm(并列句) August is the hottest month here(简单句) It is the time of year for the rice harvest, so every day I work from dawn until dark(并列句) Sometimes we go on working after dark by the lights of our tractors(简单句) We grow rice in the south of the States, but in the north where it is colder they grow wheat(并列复合句) We have a lot of machines on the farm(简单句) Although the farm is large, my Dad has only two men working for him(复合句) But he employs more men for the harvest(简单句) My brother takes care of the vegetable garden(简单句) It doesn&#;t often rain in the summer here(简单句) As a result, we have to water the vegetable garden(简单句) Every evening we pump water from a well(简单句) It then runs along channels to different parts of the garden(简单句)

2 . 作表语。

3 . (二)主语:主语是一个句子所叙述的主体,一般位于句首。但在there be结构疑问句(当主语不疑问词时)和倒装句中,主语位于谓语助动词或情态动词后面。主语可由名词代词数词不定式动名词名词化的形容词和主语从句等表示。例如:

4 . call out大喊,高叫

5 . (五)宾语:宾语表示动作的对象或承爱者,一般位于及物动词和介词后面。例如: They went to see an exhibition(展览)yesterday(名词)

6 . (二)简单句的五种基本句型

7 . 上面三个病句都犯了主谓搭配不当的毛病。此类病句可用缩句去来检测。如病句一紧缩后的句子主干为:母牛被流传。这明显不时,被广为流传的应是母牛的故事。病句二也可缩减为:神效走向世界。“神效”只能震动或传遍世界,用“走向”来搭配不妥。病句三的错吴更加明显,“乘客”不能增大,增大的是乘客的数量,所以在“乘客”后加上“流量”二字即可。

8 . 答案 He doesn&#;t dare to tell the truth 或He dare not tell the truth How long have they lived here? won&#;t there Be careful with your pronunciation Did they go for a walk after supper yesterday evening? What an interesting story (it is! 或How interesting the story is! How often does this magazine come out? could they How brightly the moon is shining! Who is always encouraging us to speak English in class?

9 . Our monitor is always the first to enter the classroom(不定式短语)

10 . 主语+系动词+表语:eg He is a student

理性诉求广告文案分析【二】

1 . I shall go there if it doesn&#;t rain(条件状语)

2 . In order to catch up with the others, I must work harder(目的状语)

3 . 英语句子成分和英语句子结构讲解

4 . 前一句应把“举行”改为“举办”,后一句中“创”与“气温”明显不搭配。《现代汉语词典中》中“创”解释为:开始(做);(初次)做。对象必须跟“做”联系上,气温是客观的,不能“做”,改为“创年以来广州春行的气温最高记录”,句子就通顺了。

5 . .但愿人长久,千里共婵娟(好利来月饼)

6 . .照出五彩斑斓的生活(灯具广告)

7 . 谓语(predicate): 说明主语的动作状态和特征。

8 . 我用一个很小的例子说明。邻居有一套房要出租,苦于无人知道。他要我打印一出租启事,贴出去不到半天,就有人上门,很快就搞定了,双方都受益于广告。

9 . He gave me a book yesterday Give the poor man some money

10 . 表示转折,常用的连词有but, still, however, yet, while, when等。eg He was a little man with thick glasses, but he had a strange way of making his classes lively and interesting

理性诉求广告文案分析【三】

1 . ) 介词后的名词代词和动名词-----介宾

2 . ) 双宾语-----间宾(指人)和直宾(指物)

3 . He was advised to teach the lazy boy a lesson

4 . Time is up The class is over(副词)

5 . We belong to the third world (数词) He was advised to teach the lazy boy a lesson(形容词) The man over there is my old friend(副词 The woman with a baby in her arms is my sister (介词 The boys playing football are in Class (现在分词)

6 . To wear a flower is to say “I’m poor, I can’t buy a ring (不定式)

7 . 限制性同位语中同位语与被它限定的词之间不用逗号隔开,非限制性同位语则用逗号隔开。 如: My uncle Mike is kind(我的叔叔马克心地善良

8 . 表语(predicative): 系动词之后的成分,表示主语的性质状态和特征。

9 . 直接宾语与间接宾语:

10 . 广告,就是信息。信息要让人知道,要靠载体来传播才能产生效应。很多人是受益于广告的。

理性诉求广告文案分析【四】

1 . .格力空调,温暖千万家(格力空调)

2 . 但是,心怀不正的人,以虚假广告骗人,使广告信誉扫地,在广告海洋里,我真不敢相信那一家是真实的。就说那医疗吧,它说什么优惠呀减免呀,专家主诊呀,真让人心动,当你去门诊时,根本不是那回事,那价格不是优惠减免,而是贵得多。药品广告也如此,它说一些用它可免手术之痛,七天有效,买二送一之类的话,那简直是一个迷人的陷井。

3 . (四)表语:表语用以说明主语的身份特征和状态,它一般位于系动词(如be, become, get, look, grow, turn, seem等)之后。表语一般由名词代词形容词分词数词不定式动名词介词短语副词及表语从句表示。例如:

4 . 所以,现在人们说到广告,就认定那是百分之百的骗人!

5 . The machine must be out of order(介词短语)

6 . Let the fresh air in(副词)

7 . The heavy rain prevented me form coming to school on time(代词)

8 . 析:这句话是写清澈的湖面上漂浮着碧玉似的荷叶,“挨挨挤挤”一词,用拟人手法写出荷叶的多密,一片挨着一片,一片*着一片,几乎遮住了水面。满地的荷叶碧绿鲜亮,十分美丽。

9 . )感叹句:How clever the boy is!

10 . I am taller than he is(比较状语)

理性诉求广告文案分析【五】

1 . Doctors are often called _____ in the middle of the war

2 . He is a teacher (名词) Seventy-four! You don’t look it (代词) Five and five is ten (数词) He is asleep (形容词) His father is in (副词) The picture is on the wall ( 介词短语 My watch is gone / missing / lost (形容词化的分词)

3 . 同一个人﹐是没法给你相同的痛苦的。当他重复地伤害你﹐那个伤口已经习惯了﹐感觉已经麻木了﹐无论在给他伤害多少次﹐也远远不如第一次受的伤那么痛了。

4 . 如:

5 . )祈使句:Be careful, boys; Don&#;t talk in class

6 . 定语:修饰或限制名词或代词的词词组或句子。

7 . 有的动词能够接双宾语,直接宾语指的是动词所涉及的物,间接宾语是指受益于动词所表示行为的人。

8 . Our English teacher is always encouraging us to speak English in class (对画线部分提问)

9 . He is proud to have passed the national college entrance examination(不定式短语) He is in the room making a model plane(分词短语)

10 . He was so tired that he fell asleep immediately(结果状语)

理性诉求广告文案分析【六】

1 . 这句话中,Mike 作my uncle

2 . 口号我不知见过多少,但多数都遗忘,印象深刻的只是少数。

3 . 他们之所以激动,是因为他们终于看到了他们经历过的听说过的想象过的感受和状态。(《文汇报》年月日)

4 . Are you afraid of the snake? Under the snow, there are many rocks

5 . I hope to see you again (不定式) Did you write down what he said? (宾语从句)

6 . The trees planted last year are growing well now (过去分词)

7 . 注意呼语与同位语的区别:同位语指一个名词(或其它形式对另一个名词或代词进行修饰,

8 . .不要让垃圾成为一种摆设(公益广告)

9 . (常见的系动词有: be, sound(听起来), look(看起来), feel(摸起来,smell(闻起来), taste(尝吃起来), remain(保持,仍是), feel(感觉)

10 . His job is to teach English(不定式)

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